Growth Enablement for Suppliers to the Off-Highway Industry
Oliver Lythgoe
Win more business with off-highway OEMs
I help component, system and software companies create more growth opportunities with off-highway equipment manufacturers.
A structured and resource efficient approach adapted through experience of what really works in this market.
Who I work with
Suppliers to the off-highway industry in Europe and/or North America that are either
Established companies who urgently need to find a way of accelerating growth
Startups and scale-ups who are looking for early customer traction in mobile machinery
New entrants from territories like China, India, Turkey, Brazil, who are looking to transfer their technologies to European or American OEMs
Companies from adjacent sectors such as automotive, commercial vehicle who are looking for diversification into off-highway machinery.
Growth gets stuck before the opportunity appears
Most engineering companies know what to do when there’s a real opportunity.
An OEM has a new programme. A request for proposal lands. A customer has a technical problem to solve. Sales and engineering engage, and the commercial process starts.
But what happens before that?
Too often, growth depends on existing relationships, chance enquiries, trade shows and salespeople speaking to the people and companies they already know.
Meanwhile, hundreds of potential customers may not know the products you offer, the problems you solve, why you are different, or why they should talk to you. You want to be the person that they reach out to when they need to talk to an expert in your speciality areas.
You may simply need more of the right opportunities entering the pipeline.
Turning growth ambition into action
I work alongside the leadership, sales and marketing teams, adding senior-level expertise, capacity and off-highway market knowledge where it is needed.
Not afraid to get my hands dirty, I am doing the work, not just giving advice from the sidelines.
The aim is not to replace the people you already have. It is to help them achieve more today, and tomorrow.
Let’s talk about where you want to grow
Tell me a little about your business and what you are trying to achieve.
I’ll get back to you personally to arrange a short video call, usually within the next few days. It’s an opportunity to understand your situation, explore where I might be able to help, and see whether it makes sense to take the conversation further.
Where appropriate, we can then put an NDA in place and discuss your plans, challenges and opportunities in more depth.
References from previous clients are also available.